Star Ananda To Honour Sera Bangali 2010 Award Winners Today

To telecast the award ceremony live; Shreya Ghoshal, Sharmila Tagore and Dibakar Banerjee are amongst awardees list.

Sweta Pandey | Delhi | July 9, 2010

STAR Ananda, the most popular 24 hour Bengali news channel, will felicitate eminent personalities today at a special ceremony, from diverse fields for their achievements that made the Bengali community proud, nationally and internationally. Today the news channel has also made special arrangements for live telecast of its flagship Sera Bangali Awards 2010 to be held at Science city Convention Centre live from 6 pm onwards. This momentous ceremony has been growing from strength to strength each year and is an occasion which makes all Bengalis keenly proud.

The Muthoot Group is the presenting sponsor of Sera Bangali 2010 while it is powered by Nerolac Impressions. STAR Ananda aims at reflecting and catalyzing the growth and resurgence of Bengal and also contributes to this process through this innovative programme. Sera Bangali is an earnest effort in this direction, as it recognizes individuals who have not only achieved excellence in their respective fields but have also helped Bengal emerge into the national as well as international limelight.

STAR Ananda, through Sera Bangali is dedicated to the recognition and felicitation of those personalities who have made Bengal proud and would continue to do so. Sera Bangali is the truest effort in this direction to recognize those successful Bengalis who not only have excelled in their respective fields, but have also helped in putting Bengalis in the global arena.

The awards will be presented in various categories like art, movies, music, business, science, sports, new face, public life and lifetime achievement.

Awardees List:

• Music: Shreya Ghoshal
• Film: Dibakar Banerjee
• Corporate: P.K Mukherjee
• Lifetime Achievement: Sharmila Tagore
• Science: Dr. Shankar Chatterjee
• Sports: Surya Shekhar Ganguly
• New Face: Dev
• Public life: Justice Ruma Pal
• Art: Shakila Sheikh

The award winners have been selected after an in-depth research by the STAR Ananda editorial team.

It will be a star studded event, starting with a grand felicitation ceremony followed by a scintillating entertainment show with enthralling performances by Shreya Ghosal, Prince Dance Group.

The ground event last year had more than 3000 visitors while on-air this number multiplied to 37 lac delivering a TVR of 1.33 as against the average of 0.24. During the event the audience gets glued to the TV sets, which is reflected in the astonishing 74% market share (Source: TAM, CS 15+, 10th July 09, West Bengal). The 360 degree integrated communication plan ensures enough hype leading to the function and coverage across TV, print, radio and outdoors